Supernatural, a new lingerie store, will be going into the former Fratelli Leather store at 303 E. Maple Road in downtown Birmingham in mid-November.
Carlie Quezada, who grew up in Birmingham, said she had a dream a couple of years ago to start a company which would focus on independent designers and contemporary silhouettes for women. “I personally was having a hard time finding things,” she said, noting that many bras today are hard cup T-shirt bras. She had visited Paris a couple times, “and I found beautiful pieces, with silhouettes emphasizing a natural woman,” she said.
The inspiration for Supernatural was born, which began in July as an internet start up and pop up inside Detroit’s Detroit is the New Black. “I’ve gotten great feedback,” Quezada said. “People are really excited – bra shopping is the worst. Women of all sizes come in and say, ‘Wow. I never thought something could fit me so well.’”
The 1,200 square foot location on E. Maple Road will feature bras and panties, including styles with unlined cups and high-waisted thongs, bodysuits, slips, loungewear, nightgowns, pajamas, as well as other intimate garments. Quezada will carry a handful of different brands from all over the world, primarily from Europe.