Boutique changes

Birch Roots recently opened in the former White Birch location, 141 W. Maple Road, Birmingham, owner Jessica Estes announced. Jessica, who opened said she owns Birch Wood in Plymouth, with assistance from her mom and sister.“The former owner, Chris Mash, didn’t want it any more, so we bought it back,” she said. Why the name change? “Birch root is the root of the birch wood, and it’s symbolic for us because it’s the second location,” Jessica said. The boutique features women’s clothes, accessories and home décor. “We’re trendy and very casual,” Jessica said. “Women always comment that it’s very comfortable clothes but that it looks great.” Flowing dresses and tops, jeans and leggings, jackets, scarves, earrings, purses and other items share space along with flex steel furniture that Jessica is excited to add to the mix. “People think of this store as urban rustic. I always wanted to own a store in Tennessee – instead I opened my dream store in Plymouth and Birmingham,” she laughed.

Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.