Soul Cycle headed to Bloomfield Township

July 3, 2019

New York fitness-based company Soul Cycle will be opening an outpost of its indoor cycling workout studio for exercise aficionados in the Bloomfield Medical Village on Telegraph just north of Maple Road in Bloomfield Township.

The company, which bills itself as “more than a workout – it's an experience,” has a devoted fitness following at its studios around the country, from New York City, California, Chicago to Florida. This will be Soul Cycle's first Michigan location, at 6405 Telegraph Road.

Plans submitted to the township's design review board, which met Wednesday, July 3, indicate that Soul Cycle will occupy a newly-built building in the front of the medical plaza, after two existing buildings are demolished and rebuilt into an approximate 3,000-square-foot new Soul Cycle studio, with plans to open in 2020. Also occupying the plaza are physician, chiropractic and dental offices, as well as Equilibrium Pilates studio. Soul Cycle is leasing the space from the Barbat Organization, which owns Bloomfield Medical Village.

Soul Cycle, which is a version of spinning on indoor exercise bicycles, claims to have “revolutionized indoor cycling and taken the world of fitness by storm,” with each class taking 45 minutes to “change your body. Find your soul.” Their website states classes, which are known to be very challenging, are “a safe space to ride through whatever you're facing, celebrate your accomplishments, and sweat it all out on the bike.”

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