Boho chic women's fashion retailer Johnny Was will open its first Michigan boutique in downtown Birmingham at 115 S. Old Woodward, in the former Francesca's location.
Johnny Was, available in fine department stores and boutiques for over 30 years, features kimonos, dresses, blouses, pants, jackets, tops, t-shirts and bathing suits that celebrate a bohemian elegance and artisan detailing. A signature feature on Johnny Was clothing is unrivaled embroideries, prints and trims.
For spring, the Johnny Was collection highlights include silk maxi dresses, light linens and their timeless tunics – all in a wide variety of prints and intricate embroideries. “From our hand-assembled silk kimono jackets to our popular swim collection and everything in between, our boutiques are about inviting guests into the Johnny Was universe,” said a press release.
“The historical Birmingham Shopping District (BSD) is the perfect location to debut Johnny Was in Michigan,” said Rob Trauber, CEO of Johnny Was. “It’s a great mix of upscale retail and dining, but also has beautiful tree-lined streets and architecture. When we search for a location for a boutique we always make sure it delivers a unique shopping experience. ”
In keeping with the Johnny Was ethos of laid back luxe, the airy 1,400 square foot boutique will feature walls filled with nature inspired murals, as well as other natural elements and textures like marble tables and oak fixtures. Furnishing will be a mix of custom and antique for an effect that is relaxed, inspired and unique.
In addition to Johnny Was’ signature women’s ready-to-wear and accessories, the space will also be home to their recently added collection of Italian washed leather bags crafted in Florence, vibrant homeware including serving plates, frames and jewelry boxes, all which showcase Johnny Was print designs. The Johnny Was popular fragrance Talia,will also be available in eau de parfum, oil and candle.
“Our signature embroideries and effortless silhouettes are unparalleled. After more than 30 years of our artisan-inspired stitch work and luxe fabrications, the undying allure speaks for itself. For the woman looking to showcase her personal style, while appreciating the thoughtful details of timeless techniques. An aesthetic that embraces our California-based lifestyle but always with a global vision,” their website said.