Planet Fitness to move into Village at Bloomfield

An amendment to the development agreement for the Village at Bloomfield was unanimously approved by the Bloomfield Township Board of Trustees at their meeting on Monday, August 24, permitting wall signage for a new Planet Fitness at the development. Planet Fitness received approval from the Joint Development Council, which oversees the development of Village at Bloomfield, on June 17, to build a new 30,048 square foot gym at 1935 S. Telegraph Road. Redico is the developer and owner of Village at Bloomfield. The approved amendment allows for the authorization of the township attorney to finalize the development amendment for the supervisor’s signature. Under the first amendment of the agreement, primary building signs are allowed at six percent of the building facade area and the total signage may not exceed 150-square-feet. It also allows for one primary sign and a secondary wall sign that does not exceed 50 percent of the primary sign. Patti Voelker, township director of planning, building and ordinances, explained that the two signs proposed do not exceed the six percent total. The sign that would face Telegraph Road is only 3.5 percent and the secondary sign, which would be above the entrance and face the Hampton Inn and Suites, would only be one percent of the facade and met the requirement to be less than 50 percent of the primary sign, the combined square footage does exceed the limit by 105-square-feet. Since the building is setback over 500 feet and the main entrance faces Telegraph Road, the wall signage was deemed compatible with the surrounding building areas. It was also being recommended in the proposed amendment that the signage include dimming capabilities, with any required dimming of the illumination to be negotiated internally by the municipalities, Pontiac and Bloomfield Township, and Redico, consistent with the second amendment to the development agreement. This is the third amendment to the development agreement. The second was over a similar issue at Henry Ford Medical Center, which was ultimately allowed to have additional signage.