Birmingham Museum strategic plan approved

An updated three-year strategic plan for 2021-2024 for the Birmingham Museum was unanimously approved by the Birmingham City Commission on Monday, September 14. Museum Director Leslie Pielak said the updated strategic plan builds on the foundation of the previous museum plan in four goal areas: community engagement and public access; strategic development and care of the museum collection; strengthening financial and other resources for improved sustainability; and marketing and image enhancement. “We have changes in task levels. Some are continuing, and some have been completed,” she said. She noted that some of their objectives from the previous strategic plan had been accomplished, such as obtaining increased internet capacity and enhanced digital capacity, as had the Hunter House interpretive plan. “The heritage zone of the landscape master plan has been designed, so it has moved into the funding and implementation phase,” Pielak said. Most of the new or ongoing objectives now center around social media and community engagement, she said. “Some suggestions I have is once the pandemic is over, the museum could open to events and meetings,” noted commissioner Rackeline Hoff. “I really think the museum needs greater exposure.”