Theater renovations

A multi-million dollar upgrade and expansion at Emagine Theater, 200 Barclay Circle in Rochester Hills, is expected to be unveiled in mid-November. The nearly $3 million expansion includes about 15,000 additional square feet of space to accomodate three new screens, including a large-format Dolby Atmos EMAX Theater. The EMAX theater features a 50-foot-wide, high resolution 4K screen that runs from floor-to-ceiling and specialty surround sound audio. There will be about 400 additional seats included in the total expansion, said Paul Glantz, Emagine Entertainment CEO. “Rochester Hills has been a good market for us, and the theater has performed very well. The only thing missing was this premium, large format screen,” Glantz said. “We wanted to make sure we aren’t acting as a magnet for competitors by not fully serving the market, so when the opportunity came about, we decided to jump on it.” The theater currently houses 10 auditoriums with three different seat types, including recliners, rockers and D-Box chairs, which move with the action on the screen. “It’s a substantial investment, there’s no question about that,” Glantz said about the addition. “It almost dwarfs the existing building.”

Business Matters for the Rochester area are reported by Kevin Elliott. Send items for consideration to KevinElliott@downtownpublications.com. Items should be received three weeks prior to publication.