Playing along

Being an independent toy store has benefitted Toyology, manager Alex Strugach noted. So much so that the innovative store, owned by Aric Klar, will be opening its fifth store in late April or early May, at 6558 Telegraph at the intersection of Maple in Bloomfield Township, right next to Trader Joe’s, in the former Starbuck’s location. “Our stores are great,” Strugach said. “We love to have kids play here. They play and learn.” The store highlights products from arts and crafts, cars and trains, animals, games, early learning and education, bath toys, baby products, dolls and dollhouses, magic, puzzles, science, puppets, and anything that is new and the latest and greatest. “We are always top of the trends,” Strugach said. Other Toyology locations are in West Bloomfield, Rochester Hills, Royal Oak and Howell.

Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.