New pilates studio

A new Pilates studio has arrived in Rochester Hills, as father and daughter Thomas Babineau and Brandi Freeman have teamed up to open Club Pilates, 131 S. Livernois. Considered one of the largest pilates franchises in the nation, the new 2,400 square-foot studio is one of three new Club Pilates locations that will open this year, with locations set to also open in West Bloomfield and Troy. The family is also remodeling locations in Novi and Beverly Hills. “I was contemplating retirement at 57 and looked at different businesses. I started a conversation with Brandi over a year ago and she was at the point she was taking some time out of the work force,” Babineau said. “We went to a discovery day at Club Pilates, and it seemed to make a lot of sense to both of us. This was something we could get aligned with and behind because it is a passion. And it’s easy to promote because we believe in it.” Freeman said she was looking for a career change and wanted to do something related to health and fitness. “The idea is to make reformer pilates accessible to everyone,” she said. “Having a studio with 12 reformers makes the price point available to everyone.” The studio will offer about 50 classes per week by certified instructors. The studio also offers private and semi-private training. Club Pilates offers four class levels and eight signature group class formats that utilize a variety of equipment, including Reformers, EXO chairs, TRX, Trigger Point, springboard and barre. Trainers must undergo a proprietary 500-hour teacher training program designed to thoroughly and safely teach group classes.

Business Matters for the Rochester area are reported by Kevin Elliott. Send items for consideration to KevinElliott@downtownpublications.com. Items should be received three weeks prior to publication.