After having her makeup line, Heidi D Cosmetics, featured and sold in numerous stores and salons in the metro Detroit area, as well as some international locales, makeup artist Heidi Denha is taking the plunge and opening her own spot in downtown Birmingham, Heidi D Cosmetics – The Beauty Club, at 327 Hamilton Row. Denha said her goal is to “help women feel and look beautiful.” She began her beauty career at Macy’s where she learned about prescriptives and cosmetics, and at MAC, where she focused on cosmetic sales and her artistry. After a couple of years, she knew she needed more in order to keep from becoming stagnant. She quit MAC and began renting out space, building a following and a loyal customer base. Heidi D. Cosmetics was established when she expanded her business with a custom line of lipsticks, blushes and bronzers. Today, her passion is to “continue to build long and trusting relationships with my clients while showing them how to enhance their beauty through makeup so they feel gorgeous and confident every day.”
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