Starting in 2014 with one location in western Michigan, B2 Outlet Store, 325 Livernois, Rochester Hills, is the 16th location in Michigan and the 17th in the United States. The unique shops are the brainchild of father and son team Duane and Matt Smith, who launched the outlet stores as an extension an online auction that sold liquidated items online to make a profit and help benefit youth. Sticking to that concept, the duo branched out to brick-and-mortar locations, with 51 percent of profits donated to community and world-wise causes. Those causes include providing clean water to impoverished and other programs. Standing for “Benefit Twice,” the B2 Outlet name represents low prices that benefit customers, as well as benefits intended to restore hope, inspire vision and empower change in communities throughout the world.
Business Matters for the Rochester area are reported by Kevin Elliott. Send items for consideration to KevinElliott@downtownpublications.com. Items should be received three weeks prior to publication.