Floral changes

The retirement of longtime Rochester florist Jim Holland, owner of Holland’s Floral, 308 S. Main Street, in downtown Rochester, has led to the opening of a new Viviano Flower Shop, 308 S. Main Street, in the same location. Holland announced the change on social media, saying that some offerings would remain the same, while offering new gifts and displays. At least one longstanding floral designer from Holland’s continues to work with Viviano at the Rochester location. The store marks the sixth Viviano Flower Shop, which was founded in 1937, and the first in Oakland County. “We love being in Rochester. The people have been wonderful and very welcoming,” said Viviano spokeswoman Angela Butorac, who said that Holland had approached the company to take over the location when he decided to retire. “We look forward to providing the community with beautiful flowers for all occasions.”

Business Matters for the Rochester area are reported by Kevin Elliott. Send items for consideration to KevinElliott@downtownpublications.com. Items should be received three weeks prior to publication.