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  • By Lisa Brody

30 years of eyecare

“It’s been a pleasure being in service to the community,” said Dr. Bill Koppin, owner of Shades Optical, 193 W. Maple Road in downtown Birmingham, of reaching the major milestone of 30 years in business. “You feel like you’ve been an integral part of the community. I’ve treated patients and their children, and now I’m seeing their children.” Koppin said he’s very proud to be part of their everyday life – to be part of their vision. He has also treasured helping to grow the downtown Birmingham merchant community, “to see Birmingham grow, thrive and change. It’s been wonderful.” Koppin said the next 30 years – which he is excited about – is all about wellness and prevention. “The eyes are the window to the whole body’s wellness,” he pointed out. “We can evaluate nutrition, the vascular system, whole body wellness by examining your eyes. I’m utilizing the latest technology to prevent problems.” He noted that 70 to 80 percent of brain functions are related to the eyes and vision changes, especially as we are all tied to so many devices, and he has the exact tools to assist patients, from updating prescriptions to dry eye. “We can really help with all of these issues.” Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to Items should be received three weeks prior to publication.

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