New conditioning locale
Reach, a new bodywork studio focusing on myofascial stretching, will open in Bloomfield Plaza at Maple and Telegraph in late January/early February, said owner Brett Borock. “We’re really excited to come to the area,” Borock said, who is from West Bloomfield, and opened his first Reach in Ann Arbor a year ago. “Sessions are 30-minute, one-on-one stretching that works on myofascial active release and trigger points,” he said. The studio is an open concept, he explained, in everything from the design to the tables, and Reach is designed for everyone – “all ages, all fitness levels. Whether you’re a fire fighter, construction worker, sit at a desk all day or are at peak fitness level, it’s very targeted to fit your needs,” Borock explained. Reach is also designed to work in conjunction with other fitness programs, and clients are invited to utilize the studio via month-to-month memberships, packages or drop in sessions. Borock said myofascial stretching, which works on the connective tissue between muscles, bones, tendons and ligaments that support and stabilize mobility and help make the body work, is for all ages. Further, all stretch specialists are massage therapists, physical therapist assistants or athletic trainers. “All are licensed and trained,” Borock emphasized. Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.