Glittering retail addition

Transitioning from her family’s wholesale jewelry business, Goldcorp in Oak Park, to her own retail jewelry business, The Diamond Club of Bloomfield Hills, 2527 W. Maple Road at Cranbrook in Bloomfield Township, has been a blast for owner Karina Khalife-Mass. The outgoing jeweler said The Diamond Club features a full line of jewelry offerings, as well as a custom-designed earring line, called Elev8ted Jewelry, she creates with her partner, Sarah Hermiz, and sells at the store as well as at pop-ups. “I consider myself more of a ‘ring concierge.’ When people get engaged, I’m the one to help them find their stone, design and make their dream ring,” Khalife-Mass said. Her background trading gold and gems for her family for 15 years gives her an advantage in the marketplace, she said. “I know I can beat anyone’s price.” Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.