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50 years of loving shoes

When Rob Wolk opened the first Sundance Shoes at Northland Mall in 1973, little did he think he’d one day celebrate 50 years of great shoes, customer service and wonderful staff. Today, the store is located at 233 S. Old Woodward in downtown Birmingham, and Rob’s daughter, Katie Johnston, is at the helm – with Rob’s help and involvement. “My dad is living his best life,” Katie said. “He’s here when he wants. For us both, it’s our happy place when we’re in our store.” For many years, Sundance Shoes was situated in West Bloomfield, on the Boardwalk, “at the time West Bloomfield was the happening place. We both realized we needed to expand on this side of town. I live here,” said Katie, and in 2016, the Birmingham store opened, with a large mix of not only fashionable shoes but also clothes and accessories. In the shadow of COVID, they realized one store was the sweet spot. A true family business, Katie said her 10-year-old daughter loves to wait on customers, and believes she will one day carry on the shoe legacy. To thank all of their loyal customers for supporting them over the years, Rob and Katie are hosting a big 50th anniversary sale June 15-18, so stop by.


Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.

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