Splitting her time between Bloomfield Hills and New York City, Michigan native Alex Osten was named on the coveted Forbes 30 Under 30 List in Marketing and Advertising in 2022 when she was head of advertising channel partnerships for Sprinklr, a $3.3 billion market cap enterprise software company. She currently works in a revenue-generating role as strategic partner manager at Meta (formerly Facebook) in New York.
“After the Forbes award, there was no significant change, but it made me feel validated inside,” she said. “I’m happy with the place I am in now and try to use my knowledge and network to help others.”
Osten grew up in Bloomfield Hills and Birmingham and graduated from Andover High School in 2011. As a youth, she participated in a wide variety of activities such as tennis, figure skating, student leadership and forensics. She also had a passion for music which included singing, playing piano and cello, and performing in school musicals. She spent five summers at Interlochen Center for the Arts’ immersive camp program. After high school, she attended Pace University in New York, where she was involved in many activities and earned a BBA in Business Management of the Arts and Entertainment.
“I’m always motivated to be the best version of myself. My parents taught me to hustle – and that stuck with me,” Osten says.
Osten’s parents divorced when she was just two years old, and her father sadly passed away in 2019 of pancreatic cancer. Osten returned home to Michigan to help care for him during his illness. In addition to her career in New York, she now also runs her dad’s Detroit-based trucking business.
“Working while taking care of my dad gave me a huge perspective that family, friends, and relationships are the most important things in life. It also taught me to really be present and stay in the moment,” she explained.
“I love both of my parents, but my dad was my best friend. Growing up, he made sure I didn’t get into trouble and prepared me for life. He was incredibly generous and taught me to care for others...I grew up loving Broadway musicals – I always say my dad raised me to be a New Yorker,” she explained.
“My mom is in a line of five daughters who all had daughters, so I was raised around strong independent women and that helped form my passion for women's empowerment.”
Osten has been in New York City or 12 years, but valued reconnecting with her home state of Michigan during the pandemic. When she’s not working, she enjoys traveling and her life in New York, especially musicals, plays and museums and “exploring and getting lost in the city.”
As for the future, Osten said, “The more focused I am on the present, the better the future will be. Wherever my career takes me next, the integrity of the company is important and that I’m learning, challenged, excited and passionate. I’ve had some really good mentors at different stages of my life. I’ve also learned that it’s important to not only look up but to look left and right at your coworkers.
“Be genuine, kind and respectful to others and it will come back to you.”
Story: Tracy Donohue