Bobbles & Lace

Bobbles & Lace, a fast-growing women’s fashion boutique, has opened a new location at 244 E. Maple Road, Birmingham. The boutique offers a curated selection of private-label clothing, accessories, and styling services aimed at the modern, style-conscious consumer. Founded in 2008 by Lindsay Rando in Marblehead, Massachusetts, Bobbles & Lace evolved from a single store into a nationally recognized brand with locations throughout the Northeast, from Portland, Maine to Westport, Connecticut. In 2022, the company began offering franchise opportunities, marking a new chapter in its strategic growth. The Birmingham location is the result of that initiative. Macie Richmond, a recent graduate of Western Michigan University, first discovered the brand online through a friend and then stumbled upon a storefront while traveling in Colorado. Drawn to the brand’s aesthetic and business model, Richmond and her father quickly pursued a franchising opportunity. Within a month, they had finalized the necessary agreements and began collaborating with the company’s franchise team to identify the ideal location—ultimately selecting what they believed to be the perfect spot in Birmingham. “Bobbles & Lace likes to avoid malls and strip malls in general. They really want a solid downtown and a good community around it,” said Richmond. The boutique features a broad range of fashion offerings including comfortable athletic wear, formal dresses, everyday apparel, shoes, purses, and accessories—appealing to a variety of tastes and lifestyles, while maintaining an accessible price point. The Birmingham opening represents Bobbles & Lace’s first location in Michigan.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.