CLEO Skin + Laser open

CLEO Skin + Laser, an aesthetic dermatology concept focused on cosmetic laser treatments, will open its first Michigan location in downtown Birmingham in mid-September. Located at 670 S. Old Woodward, CLEO offers an innovative approach to skincare that focuses on resolving issues at their source, deep within the skin, and a unique business model focused on efficacy, transparency and accessibility. The company was founded by partners Brian DeRosa and Amber McMillan who have deep roots in health, wellness and hospitality. They founded CLEO out of frustration with the status quo in beauty, where large brands overpromise and underdeliver on products that lack clinical validation for the skin issues they purport to resolve.  CLEO’s advanced skincare treatments cater to a variety of needs, from wrinkle reduction to acne treatment to hair removal, for all ages (16+), genders and skin tones.

 “The decision to expand to Birmingham was both strategic and personal,” said Amber McMillan, co-founder and co-CEO of CLEO Skin + Laser. “I lived and worked here for many years while running LIFETIME’s business in the region, and I know firsthand how much this community values health, wellness and innovation. We see a real opportunity to bring SE Michigan best-in-class skincare solutions delivered in a modern, approachable way.” The brand’s retail locations offer a streamlined program of advanced skin treatments for the face and body, including: CLEO Signature Glass Skin Laser Facial; CLEO Contour Laser Facial; CLEO Signature Skin Shield Pico Laser Facial; CLEO Signature Photofacial; Radio Frequency Microneedling; Laser Hair Removal and Laser Tattoo Removal. More CLEO Skin + Laser locations, in Michigan and beyond, are slated to open in 2026.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.