Drop 02 boutique open

A new advanced contemporary menswear boutique, Drop 02, has opened its doors at 230 E Merrill Street in downtown Birmingham. Founded by brothers Hass, Mo, and Ali Saleh, the store blends high-end streetwear with globally sourced contemporary fashion. The Saleh brothers are no strangers to the retail world. They grew up working in their family’s boutique, Fashion Connection, in Kalamazoo, where they developed a deep-rooted passion for fashion and customer service. After four years in the corporate world, Hass Saleh felt the pull back to his retail roots. “It’s one of those things that I always missed since I moved here,” said Saleh. “We had a lot of friends in Birmingham that we did Facetime sales with from our store in Kalamazoo, and we thought, why don’t we just open a store in the Birmingham market?” Drop 02 is more than just a store—it’s a curated experience. The brothers travel to Paris Fashion Week and Milan Fashion Week to hand-pick collections. Marquee brands include Casablanca, Rhude, Represent, Purple, and Drôle De Monsieur. But what truly sets Drop 02 apart is its personalized approach. When customers visit Drop 02, they can get help with stylizing to achieve a new look from top to bottom. “We like to sell them an experience. it’s more than just selling them a pair of jeans, we want to know what the occasion is to let us help you elevate the look,” Saleh.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.