Eton Market reimagined

Eton Market, located at 221 N. Eton Street, has been a neighborhood staple in Birmingham for decades. The market was recently purchased by Birmingham residents Valant and Shantel Jaddou. The couple is also behind the popular Daycap Café at 930 E. Maple Road. With a commitment to quality and community, the Jaddous have refined Eaton Market’s original concept to better serve the tastes of today’s discerning shoppers — while still honoring the store’s roots. With deep family ties to the grocery industry and over 15 years of experience in the wine and beer sector, Valant Jaddou brings both passion and expertise to this revitalized venture. While traditional items like candy, snacks, and soft drinks remain, the new Eton Market is centered around a carefully curated selection of exceptional wines from around the world, craft beers, artisan cheeses and charcuterie, gourmet pantry items, and an impressive assortment of 30 cigar brands. “We are a specialty market and we focus on boutique and niche brands. We try to bring in brands that are hard to get at other places. We want to make grocery shopping fun again — and what’s the point if I am carrying the same items that can be found at Kroger or Meijer,” said Valant. “We also focus on Michigan-made brands that the owners put a lot of love into. It’s what we pride ourselves in.” Looking ahead, Eton Market has even more in store for customers, including made-to-order sandwiches, custom gift baskets, charcuterie boards, and fresh-brewed coffee from Ferris Coffees.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.