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Men’s, women’s clothing

The former Evereve location on S. Old Woodward is not staying vacant for long, as national retailer Faherty confirmed they are opening a store at 128 S. Old Woodward in downtown Birmingham in 2022. “It will be a full fledged Faherty store with men’s and women’s apparel!” they said in an email to Downtown Newsmagazine. Faherty casual, high quality men’s and women’s clothing inspired by the Pacific Northwest, “where the surf is good, the trees are old and anchored, and the seafood is fresh,” they say on their website. “Faherty is a family-run business fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably-minded, feel-good favorites that will bring you joy to wear.” The business was created by Alex Faherty, chief executive officer, a former football player at Yale, who previously worked in finance and private equity; his wife, Kerry Docherty, chief impact officer, is a lawyer with with a background in human rights and mindfulness. She uses Faherty’s platform to create community and conversation through the event series, Sun Sessions, which spotlights good people doing good work. Mike Faherty is chief creative officer. He spent almost a decade learning his craft under Ralph Lauren, and his passion is in fabric design and exploring innovative blends to create the perfect hand-feel. Faherty’s materials utilize 77 percent sustainable fibers, “like organic cotton, ethically sourced cashmere, recycled polyester, linen, and hemp. We strive to use non-toxic dyes and water-efficient processes.”


Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to Items should be received three weeks prior to publication.

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