New custom rug company

Ernesta, an innovative home design brand, has opened in Birmingham at 138 W. Maple Road. The company was founded in 2022 by John Foley, the former CEO and co-founder of Peloton, along with other Peloton co-founders Hisao Kushi and Yony Feng.  Ernesta’s brand mission is to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. The company believes that the right-sized rug in the right material and construction is the foundation for expert design. With Ernesta’s streamlined experience, customers can see and feel samples delivered in person or in an Ernesta showroom, and receive their custom-sized rug delivered in two-four weeks. Designers also enjoy exclusive perks through Ernesta’s trade program. The company has six locations in the US including Birmingham, MI; Manhattan, NY; Bethesda, MD; Greenwich, CT; Summit, NJ and Dallas, TX. The brand aims to have 10+ showrooms across the country by the end of 2026. The company was recognized by Good Housekeeping as a 2025 Home Renovation Awards winner.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.