New jeweler opens

The jewelry scene in downtown Birmingham continues to dazzle. Brilliant Earth, which bills itself as the global leader in ethically sourced fine jewelry, opened at 277 Pierce Street. The store, one of 14 nationwide, is open by appointment as well as virtually. The business was created in 2005 by founders Beth Gerstein and Eric Grossberg in San Francisco, where it is headquartered. Their mission is to cultivate a “more transparent, sustainable and compassionate jewelry industry. We believe in creating jewelry you can feel good in wearing, without ever compromising between quality and conscience,” Gerstein said on their website. Brilliant Earth is a certified and audited member of the Responsible Jewelry Council, the industry’s leading ethical standard. They use Beyond Conflict Free (TM) diamonds, which are selected for their ethical and environmentally responsible origins, and strive to use 100 percent recycled precious metals “to help diminish the negative impacts of metal mining.” Their ring boxes are crafted from wood sourced from certified forests. The Birmingham location offers engagement and wedding rings and fine jewelry in a modern setting. For shoppers health and safety, all staff wears masks and disinfects surfaces between visits. 

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Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.