Outdoor apparel/gear

Moosejaw, the Michigan-born outdoor apparel and gear retailer, closed its operation at 34288 Woodward Avenue in Birmingham in August of 2024. Former patrons of Moosejaw will be happy to know a similar operation, Half-Moon Outfitters, has opened in the same location. Half-Moon Outfitters is a chain of outdoor stores specializing in apparel and equipment for adventure and travel. The privately owned company was founded in 1993 in downtown Charleston, South Carolina and currently has locations in South Carolina, Georgia, North Carolina, Florida, Texas and Michigan. The Birmingham store is Half-Moon’s 17th location nationwide and its second in Michigan—the first being in Grosse Pointe, which opened in November of 2024. The retailer carries a wide variety of brands, very similar to the brands carried by Moosejaw including Patagonia, Chaco, Hoka, Vuori, Arc’teryx, On Running, Blundstone, Holka, Birkenstock, Helly Hansen and The North Face. “Our goal is to carry a wide assortment of quality brands and offer top notch customer service. We actually have a collection of former Moosejaw employees who are all outdoor experts. They work here but they are doing the things that we promote and sell,” Jason Connors, Half Moon Outfitters District Manager.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.