Shop MSXC opens

Shop MSXC has opened a new retail location in downtown Birmingham, at 640 N Old Woodward Avenue, Suite 201. The store offers a curated selection of high-demand sneakers, streetwear, and luxury goods on the secondary resell market. The store is co-owned by two young men who grew up in the community — Jake Schreier, who is a graduate of Bloomfield Hills High School, and Kyle Scofield, who is a graduate of Seaholm High School. Schreier founded Michigan Sneaker XChange in 2013 at the age of 14-years-old. After conducting sneaker transactions both locally and nationally via Facebook groups, it was evident a community was being built in the Metro Detroit area. There was a demand for an event where people could come to safely buy, sell and trade their sneakers. With the first event taking place at a skate park in Royal Oak garnering 150 attendees and 40 vendors, MSXC has since grown to a 40,000 square foot space in Detroit’s Grand Ballroom of Huntington Place and is also in its 12th year at Oakland Expo Center in Waterford, featuring over 150 vendors and 2,000+ attendees at each event. Schreier connected with Scofield through their shared passion for sneakers and invited him to collaborate in founding Shop MSXC. The store features a diverse array of carefully sourced items, including rare and limited-edition sneakers, high-end streetwear, and designer goods—all inspected for quality and authenticity. Customers can expect a premier shopping experience, with a rotating inventory of coveted and unique pieces. “We’re beyond excited to open our doors in downtown Birmingham,” says co-owner Jake Schreier. “Growing up in the area and always spending time here, it’s incredibly rewarding to see all our hard work from Michigan Sneaker XChange events and social media come to life with our own business. Opening a store here in Birmingham is truly everything we’ve ever wanted. We finally have the opportunity to build the store we’ve always envisioned, right where we wanted it.”

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.