Silver anniversary for SEE

Eyewear are in Richard Golden’s blood. His father, the late Donald Golden founded and ran the former DOC chain of optical stores, and after earning a degree in advertising at Michigan State University, Richard joined the business and it boomed. In 1998, Richard saw the next future of eyewear as licensing of existing brands had become “absurd,” and he was intrigued by the idea of creating a unique, proprietary brand. Along with his brother Randal and an expert development team, they crafted an exclusive collection of high quality, one-of-a-kind styles at an affordable price, resulting in reverse sticker shock for the consumer. SEE opened its first store in Birmingham, 160 S. Old Woodward, 25 years ago, with stores in Chicago, South Beach, Georgetown, Columbus, Ann Arbor and other locales following. Today, SEE’s one of a kind collection of men’s and women’s prescription glasses can be found exclusively in their optical stores, along with the latest technology in prescription eyeglass and contact lenses.

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