Back to Birmingham Sale July 22-28

July 17, 2020

While there won't be the traditional Day on the Time sidewalk sale in downtown Birmingham this year, bargain hunters have something new to look forward to – Back to Birmingham promotion which will be held throughout the city from Wednesday, July 22, through Tuesday, July 28.

The Birmingham Shopping District (BSD) is sponsoring this new special event, where shoppers will find discounted high-end merchandise on the sidewalks and in downtown Birmingham stores – no streets will be closed. Shoppers will find clothing, jewelry, artwork, antiques, dishes, vases, toys and lots more. This promotion is being held in lieu of Day On The Town, which typically draws thousands in one day.

“Due to safety concerns surrounding COVID-19, we’re pleased to offer a promotion that will spread out crowds and allow for social distancing,” said Ingrid Tighe, executive director of the BSD. “Our retailers have experienced tremendous support from the community and we hope this promotion will encourage shoppers to continue their support while taking advantage of great deals.”

Shoppers coming into Birmingham will enjoy free parking and free valet throughout the promotion. Curbside pick-up is also available at the five-minute "Buy and Fly" parking spaces that are scattered throughout the city, or shoppers can find deals from the comfort of their homes on individual retailers’ websites.

Bargain-hunters are encouraged to visit retailers' websites for their specific days of sales, times of operation, and promotions at

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