Luxury membership store to open in Birmingham

By Lisa Brody

Via Manzoni Milano, an Italian luxury designer boutique which also operates as viamanzoni.com, a luxury membership website offering discounts on men's and women's fashions and jewelry, will open in September at 239 Pierce Street in downtown Birmingham.

Via Manzoni offers luxury clothing, accessories, and lifestyle goods at a discount. Some current offerings on their website include Prada, Bottega Venetta and Jimmy Choo.

According to their website, “Elegance and luxury are found on all corners of Via Manzoni, a busy street in Milan that is home to high-end fashion boutiques and glamorous shoppers. Leading from the Piazza della Scala northwest towards the Piazza Cavour, a portion of this street represents entry to Milan’s up-market fashion district, and provided us with inspiration when naming our online boutique. The feel of Via Manzoni is exactly the high-end, fashionable vision that we want to create for our customers, and we feel this bustling Italian street perfectly captures the tone of our brand.

“In order to receive the benefits of shopping with ViaManzoni.com, customers must first sign up to become a member. Our discounted pricing, special offers, and free shipping advantages are only available to our Exclusive Members, so sign up today to start shopping our selection of prestigious, luxurious products. Through our partnership with a savvy buyer team overseas, we can offer you distinct Italian goods that you won’t find anywhere else, all with the highest quality and amazing prices. Our goal is to offer our members a distinct shopping experience that will save them time and money, while bringing them the best products from the streets of Italy,” they state on their website.

Membership is $91 a year.

Their new Birmingham local boutique will be in the former Todd's Room location.