By Jeanine Matlow
A defining moment led Edward Shehab to where he is today. “Three years ago, I knew my mother was slipping with her mental capacity. We were having lunch together and it quickly dawned on me that she didn’t know who I was. She saw me as a guest in her own house. It was staggering to think that this was the person who brought me into this world and life with her is gone,” he said.
“Being an entrepreneur, I thought, ‘I can fix this,’ so I did a lot of research,” said Shehab, who has a background in finance and the oil industry.
A friend introduced him to a supplement that had lots of science behind it. “It became more of a passion for me. I knew I could help a lot of people not only in the throws of dementia, but prior to diagnosis,” he said.
Dementia takes people through a door they can’t come back from, which sadly was the case for his mother who has since passed away.
Now, the CEO and managing partner of Memory Health in Birmingham, Shehab, who lives in Bloomfield Village with his wife and kids, has a passion for the product he represents. An all-natural brain health supplement just received a second patent, first in the UK, and now in the U.S.
According to Shehab, it is the only supplement patented for the prevention and/or treatment of dementia. Double-blind placebo-controlled clinical trials showed improvement in memory, cognitive function, mental health and overall brain health in healthy and diseased brains, specifically those with Alzheimer’s disease.
Still, the product offers a glimmer of hope, not a cure, said Shehab, who has been developing and marketing the brand. “It’s never too early to start, but it can be too late,” he noted. “We know we can help the healthy and those in the early stages of the disease who take the product now.”
Though the key ingredients can be consumed in nature, individuals can’t get enough of plant-based nutrients like lutein, zeaxanthin and meso-zeaxanthin found in leafy greens like spinach, kale and broccoli. The supplements that are sold on their website, memoryhealth.com and on Amazon, also contain Omega-3s and natural Vitamin E.
“We know the product has been validated. We know the effects. It’s all natural and it gets to the brain and we can measure it. We know definitive research has been proven,” said Shehab.
The supplement already has been especially popular among women in their 50s who may be buying for themselves or for their households. He said it's been popular for the brain fog that often comes with menopause, with the feedback that the fog has lifted. After taking the product, some have said there’s a clarity and brightness to their lives.
Shehab said student athletes may benefit, as well. “We know that CTE (chronic traumatic encephalopathy) is a stepping stone to dementia,” he said. “This is a supplement for brain health like aspirin is for the heart. There is no caffeine or additives.”
He’s determined to make a difference with the supplements. He's proud they are made and distributed in the U.S. “It’s always interesting to see what opportunities come our way, not only for personal enhancement, but to help people,” he said. “I don’t want people to go through what I went through. That moment changed my life forever.”
Photo: Laurie Tennent